The Client:
The Mty City Festival is a celebration that embraces culture, music, art, and sustainability. With a constant quest for international talent and a commitment to diversity in style, the festival fosters a sense of community, turning gatherings into cherished family moments and strengthening bonds of friendship.
The Year:
2015
The Task:
Envision and craft the visual essence of the festival, capturing its vibrant spirit, diverse cultural influences, and commitment to sustainability.
The Solution:
Our creative team took on the monumental task of conceptualizing and bringing to life the festival’s main mascots, affectionately known as Nico & Tato. These endearing characters not only captured the essence of the event but also quickly became iconic representations, leaving an indelible mark on attendees’ memories. Their infectious charm and relatability transformed them into the beloved face of the festival, contributing significantly to its resounding success.
With every design element, we aimed to encapsulate the festival’s core values, seamlessly blending culture, music, art, and sustainability. The result was a visual landscape that not only resonated deeply with attendees but also contributed significantly to the festival’s mission of fostering strong friendships and creating unforgettable family gatherings.
Nico and Tato, the festival’s beloved mascots, embody a whimsical fusion of creativity and charm. Nico, a lively blue ball monster with endearing rabbit ears, exudes a playful spirit with a mischievous edge, characterized by his sharp, toothy grin. Tato, on the other hand, is a lean, green companion with a single, inquisitive eye that reflects a sense of curiosity and wonder. Together, they symbolize the diversity and vibrancy of the festival, inviting attendees to embark on a fantastical journey filled with laughter and enchantment.
The creation of Nico and Tato stemmed from a collaborative burst of imagination within our design team. We drew inspiration from the festival’s core values of cultural diversity, artistic expression, and sustainability.
The conception of the poster featuring Nico and Tato was a collaborative endeavor, fueled by a shared passion for visual storytelling. Drawing on the festival’s vibrant ethos, we sought to encapsulate the dynamic energy and inclusive spirit it embodies. The composition was carefully crafted to balance their individual personalities, creating a harmonious visual narrative that invites viewers to step into a world of enchantment and connection. Each brushstroke and color choice was meticulously considered to ensure the poster captured the essence of the festival, leaving an indelible mark on all who encountered it.
These characters were strategically integrated into various branding materials, from logos to promotional materials, ensuring a cohesive and memorable visual identity.
Every element, from color choices to typography, was carefully selected to reflect the festival’s vibrant and inclusive nature. The result is a branding concept that not only captures the essence of the event but also leaves a lasting impression on all who encounter it.
Together, Nico and Tato serve as ambassadors of the festival’s values, embodying the diversity, creativity, and inclusive spirit that define the event. Their dynamic personalities make them instantly recognizable and endearing to attendees, creating a strong emotional connection between the festival and its audience. Through their playful interactions and charming presence, Nico and Tato add an extra layer of magic and joy to the festival experience.
The Mty City Festival app is a powerful tool designed to enhance the festival experience for attendees. It serves as a comprehensive digital guide, providing users with easy access to essential information, schedules, and interactive features.
The Mty City Festival is a vibrant event that celebrates culture, music, art, and sustainability. It features a main stage with diverse performances. Intimate artistic showcases, and hands-on workshops provide a range of experiences, while chill-out zones offer a place to relax. This festival brings together a diverse array of experiences, emphasizing connection, creativity, and music.
All materials copyrighted by Mty City Fest & Onem Studio.
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