The Client:

Televisa – The Titan of Mexican Television Broadcasting.

The Year: 

2019 

The Task:

We embarked on the exhilarating mission of bringing SpongeBob SquarePants to life on live TV, where he not only received calls from the eager audience but also responded to questions live, all while retaining the original voice actor for Latin American SpongeBob.

 

The Solution: 

In this groundbreaking project, we teamed up with the visionary minds at Adobe Systems Incorporated and the creative force of Viacom Latam, while harnessing the cutting-edge power of Facial Tracking Technology. Together, we brought the character to life in real-time, igniting a mesmerizing fusion of technology and creativity that left audiences in awe.

The Concept:

Collaborating closely with the brilliant minds of Genaro Diaz from Televisa, Paulina Gtz from Viacom Latam, and the amazing Luis Carreño, the iconic voice actor of SpongeBob Latin America, we birthed an unprecedented concept – the first-ever Live SpongeBob on national TV. Together, we made television history with a dash of underwater whimsy. We are proud to share that we made the script for all the segments and the music that went along.

 

Assets:

Embark on a journey of enchantment as you explore the intricacies of SpongeBob’s world through our collection of meticulously crafted assets. With an unwavering commitment to excellence, we show you a selection that not only pays homage to SpongeBob’s charm but also showcases the exceptional artistry of our team. Prepare to be captivated by a trove of assets that reflect not only our dedication to quality, but also our deep-seated love for the legacy of SpongeBob SquarePants.

Call to Action:

Hey SpongeBob fans! Get ready for an exciting event! Kids from all around were invited to dial SpongeBob’s number and join him in making the best underwater party ever. It was a heartwarming spectacle of creativity and imagination, with kids sharing their ideas and SpongeBob soaking up the fun. Witnessing the magic of young minds collaborating with our favorite sponge was a true delight.

Trigger Showcase:

Dive headfirst into the immersive world of the animations we created for this special event. It brings us immense pride to reveal that every single aspect, from the vibrant artwork to the catchy tunes, was meticulously crafted right here at our very own studio. 

Our talented team poured their heart and soul into every frame.

 

Project Photos:

These photos give you a sneak peek into our journey. See the cool details and creative vibes that went into every step.

All materials copyrighted by Televisa S.A de C.V, Viacom Latam, Nickelodeon & Onem Studio.

Thanks for watching!