Dr. Checo Pacheco

The Client.

Televisa is the most important television broadcasting service in Mexico.

The Year. 2018

The Task.

Our task was to create a character that could interact with kids on national live TV; receiving calls from the audience and responding to questions for ”Dia de Muertos” TV special.

The Concept.

We developed the whole concept alongside Genaro Diaz from Televisa creating not just La Catrina but the atmosphere where she lives.

The Solution.

For this project, we collaborate with Adobe Systems Incorporated team and Laurent Abeccassis from Diomatic Inc. implementing Facial Tracking Technology to be able to move the character live.