The Client:
AMG is an electronic dj trio from ?.
The Year:
2018
The Task:
For this project, we were tasked with creating the visual identity for the band, their logo and the visuals for live concerts.
The Solution:
We made several concepts for the band’s design, drawing inspiration from sci-fi art and futuristic fashion. We aimed to imbue the band with a sense of otherworldliness, as if they hailed from a different dimension or planet. We developed three distinct characters, each with a unique headpiece – a pyramid, a cube, and a sphere. These characters represent different facets of the band’s style and personality. Additionally, we designed a logo that captures the essence of their music. For live concerts, we created visuals using 2D animation, lasers, and lighting effects to enhance the stage presence.
We conceptualized a unique logo that captures the essence of the electronic DJ band. Through thoughtful consultation and market research, we crafted a design that resonates with their music’s energy and emotions. Iterative feedback and revisions ensured a refined final product, adaptable to various media and sizes. The logo, a visual symphony of the brand, now graces their promotional materials, embodying their identity in the electronic music realm. We proudly stand behind a symbol that represents their passion and artistry.
Through a process of sketching, digital rendering, and meticulous detailing, we brought these characters to life, infusing them with personality and enigma. The pyramid head exudes mystique, the cube head exudes precision, and the sphere head exudes fluidity – together, they form a captivating trio that mirrors the diverse facets of their sound. These characters are now integral to their visual identity, gracing their promotional materials and embodying the multi-dimensional artistry at the heart of their music.
Pyramid Head embodies an air of enigmatic allure. With its sharply defined angles and mysterious presence, it stands as a symbol of mystique within the band.
Cube Head exudes a sense of precision and structure. Its clean lines and geometric form reflect the meticulous craftsmanship that underlies the sound.
Sphere Head is a captivating embodiment of fluidity and boundless creativity. Its smooth, rounded form symbolizes the seamless fusion of diverse elements in the music.
Together, these three characters form a powerful trio, each contributing a unique facet to the vibrant tapestry of the visual brand. They serve as evocative symbols, reflecting the diverse influences and creative energies that define their electronic DJ band.
Live concerts are a sensory journey, where music and visuals converge to create a truly immersive experience. The visual effects were curated to complement and enhance the sonic landscape. We employed a dynamic range of techniques, including 2D animation that transforms the stage into a canvas of vibrant, pulsating visuals synchronized with the beats. Intertwining lasers and lighting effects dance in harmony with the music, creating an electrifying atmosphere that resonates with the audience’s energy. The result is a synesthetic fusion of sound and light, immersing the audience in an unforgettable, multi-sensory journey through AMG’s music.
All materials copyrighted by AMG & Onem Studio.
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