Televisa is the most important television broadcasting service in Mexico.
The Year. 2018
Our task was to create a character that could interact with kids on national live TV; receiving calls from the audience and responding to questions for ”Dia de Muertos” TV special.
We developed the whole concept alongside Genaro Diaz from Televisa creating not just La Catrina but the atmosphere where she lives.
For this project, we collaborate with Adobe Systems Incorporated team and Laurent Abeccassis from Diomatic Inc. implementing Facial Tracking Technology to be able to move the character live.