Bud Light Hellow Festival is a massive music event that happens each year in the city of Monterrey, Nuevo Leon, Mexico. Many people from all over America attend to this festival to see international and national bands. The festival is a gathering of many music genres, specially today’s most popular bands.
The Year. 2018
Create Visual appealing content to help their social media Campaign in a short time limitation.
Since we only had very limited time, we decided to create elements that represented the festival to use them repeatedly all over their social media contents.
These are some of the animated characters and elements we made to use on every artist / band mini clip. We wanted the elements to make reference to the elements we constant see in this festival, like food, beer, microphones, foodtrucks, etc. Also we integrated them with other decorative elements, like triangles, cubes and other forms.
Social Media Mini Clips.
We made two videos featuring two anecdotes, one is from former band vocalist Gil Cerezo (Kinky) and the second is a story from a girl who usually attends the festival with her group of friends. We wanted that the visual look of the videos matched with the colorful clips we made for the rest of the bands. Simple, colorful and fun.