The Client:
Bud Light Hellow Festival is a massive music event that happens each year in the city of Monterrey, Nuevo Leon, Mexico. Many people from all over America attend to this festival to see international and national bands. The festival is a gathering of many music genres.
The Year:
2018
The Task:
Create Visual appealing content to help their social media Campaign in a short time frame.
The Solution:
Given the time constraints, we opted for a streamlined approach. We focused on creating a set of distinct visual elements, including characters, that would serve as the festival’s signature. These visuals were designed to be versatile, finding their place seamlessly across various social media platforms.
With careful attention to detail and a clear understanding of the festival’s essence, we developed a lively cast of characters. These visuals encapsulated the energy and vibrancy of Hellow Festival, ready to adapt to different applications. They became the face of the festival, gracing screens, posters, and banners, leaving a memorable impression on both festival-goers and online audiences.
In our creative process, we designed a set of animated characters and elements meant to be featured in every artist or band mini clip. Our aim was to incorporate familiar festival elements like food, beer, microphones, and food-trucks, reflecting the essence of the event. Additionally, we seamlessly integrated these visuals with geometric shapes such as triangles, cubes, and other forms, adding a modern touch to the overall design.
This thoughtful combination allowed us to pay homage to the festival’s key features while maintaining a balanced and engaging visual experience.
In our creative process, we designed a set of animated characters and elements meant to be featured in every artist or band mini clip. Our aim was to incorporate familiar festival elements like food, beer, microphones, and food-trucks, reflecting the essence of the event. Additionally, we seamlessly integrated these visuals with geometric shapes such as triangles, cubes, and other forms, adding a modern touch to the overall design.
This thoughtful combination allowed us to pay homage to the festival’s key features while maintaining a balanced and engaging visual experience.
Gil Cerezo shared his personal account of the Hellow Festival with us. Using his narrative, we set out in the studio to translate his words into a dynamic animation. Our objective was not only to encapsulate the essence of his experience but also to convey the lively energy and distinctive ambiance of the festival. Through an integration of storytelling and animation techniques, our aim was to create a visual narrative that would deeply connect with audiences, enveloping them in the vivid world of Hellow Festival.
Renata also shared her firsthand experience at the Hellow Festival. With her story as our guide, we began to bring her words to life through the medium of animation. Our goal was to capture not only the essence of that day but also the pulsating energy and unique atmosphere of the festival itself. Through a meticulous fusion of storytelling and animation, we aimed to craft a visual narrative that would resonate with people.
All materials copyrighted by Hellow Festival & Onem Studio.
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