Hellow Festival 18

The Client.

Bud Light Hellow Festival is a massive music event that happens each year in the city of Monterrey, Nuevo Leon, Mexico. Many people from all over America attend to this festival to see international and national bands. The festival is a gathering of many music genres, specially today’s most popular bands. 

The Year. 2018

The Task.

Create Visual appealing content to help their social media Campaign in a short time limitation.

The Solution.

Since we only had very limited time, we decided to create elements that represented the festival to use them repeatedly all over their social media contents.


GIFS

These are some of the animated characters and elements we made to use on every artist / band mini clip. We wanted the elements to make reference to the elements we constant see in this festival, like food, beer, microphones, foodtrucks, etc. Also we integrated them with other decorative elements, like triangles, cubes and other forms.

Social Media Mini Clips.

MAROON 5
Tyler the Creator
NERVO
French Montana
Kali Uchis
Jimmy Eat World

Hellow Stories

We made two videos featuring two anecdotes, one is from former band vocalist Gil Cerezo (Kinky) and the second is a story from a girl who usually attends the festival with her group of friends. We wanted that the visual look of the videos matched with the colorful clips we made for the rest of the bands. Simple, colorful and fun. 

Hellow Story GIL CEREZO
Hellow Story Renata