The Client:
Friday Social Scene is a company dedicated to showcasing and bringing the most influential musical talents from around the globe, offering an added source of entertainment in Monterrey.
The Year:
2015
The Task:
Imagine and design the flyers for an upcoming event, encapsulating its lively energy and spirit.
The Solution:
Generate a comprehensive series of artistic representations, each depicting prospective artist candidates. These depictions should be versatile, ready to seamlessly transform and adapt to perfectly match the confirmed artists who will be part of the event.
By doing so, we ensure that the visual identity of the festival harmoniously encapsulates the distinct styles and personalities of the participating artists, creating a cohesive and engaging experience for attendees.
The designed flyers showcase a charming collection of animals, each chosen for its unique appeal and symbolic representation.
These flyers serve as visual ambassadors, offering a glimpse into the diverse and engaging performances that await festival-goers. The chosen animals evoke a sense of curiosity and intrigue, inviting attendees to embark on a unique artistic journey.
Each of the selected animals for our flyers was chosen with purpose, aligning seamlessly with the essence of our brand and the festival we represent. The porcupine, known for its resilience and individuality, embodies the adventurous spirit that defines our events. It symbolizes the courage to stand out and explore new artistic horizons, inviting attendees to embrace unique experiences.
The octopus, with its fluidity and adaptability, mirrors the dynamic nature of our festival. It signifies the versatility of talent and the ever-evolving artistic landscape we aim to curate. This choice reflects our commitment to offering a diverse range of performances, ensuring there’s something for every attendee to connect with.
The platypus and electric eel were selected for their distinctive features, emphasizing our brand’s dedication to showcasing unconventional and electrifying talent. They serve as metaphors for the unexpected surprises and thrilling performances that attendees can anticipate. These animals encourage a sense of curiosity and open-mindedness, inviting festival-goers to embrace the unfamiliar and discover new artistic dimensions.
Lastly, the regal flamingo, standing tall amidst vibrant colors, represents our brand’s commitment to inclusivity and celebration. It symbolizes the diverse and welcoming environment we strive to create, where creativity knows no bounds.
All materials copyrighted by Friday Social Scene & Onem Studio.
Thanks for watching!